What You Won't Hear At YQG Talks
On January 29th, I’ll be talking at YQG Talks about my personal journey and how I’ve been helping the Windsor community grow and prosper. (Tickets are available here)
However, I left out one key piece of information: why I got into digital marketing in the first place. I think now is a good time to share that story.
Let’s go back to 2012. I was a senior in high school who had no idea what I wanted to do for the rest of my life. Just like many other students, I was a jack of all trades, which means I could pretty much go into anything and most likely succeed, which made my decision that much harder.
What I knew was that I was creative. I took art classes, knew how to make clothing from scratch, and was a vocalist. I also knew that creative mind came in handy when doing more logical tasks such as math and business, which is why my highest grades were in those classes. After applying everywhere for classes like graphic design, fashion design, and even art, some of my mentors thought it would be a good idea to look at some business classes. I ended up applying to the Oddette School for Business and well as St. Clair’s Advertising Program. Both have accepted me.
I chose advertising because I wasn’t ready to make art a hobby just yet. This way, I could still bring my creations to life in the name of business. Granted, my math and business teachers weren’t happy with my decision to go to college instead of university, but I would make the same decision if I had to make it again.
So where does digital marketing come into play? Around my second year of college, the program switched from traditional methods of advertising to digital forms, so I was using Photoshop instead of a pencil. I found this to be so much more exciting as I could change simple pictures into intricate designs. There was also introductions into coding, analytics, and media cash flow, which would become my bread and butter. All of this helped me get my first internship.
During the summer of 2015, I worked as a trade show intern for an Australian company called Art of Mentoring. The position was supposed to be unpaid, but I ended up getting paid $100USD at the end of my two days with them. A few weeks later, they asked me to help run their social media campaigns and AdWords. That was my start in digital marketing, but it definitely wasn’t the last time something like this would happen.